![]() "Bringing a sampling of these stories to life in an experiential way at SFMOMA will allow them to live on, and hopefully inspire the next generation to use our gear for more unforgettable explorations." "The stories, anecdotes and submissions we've collected over the past year as part of It's More Than a Jacket have shown the deep connection and intense sense of nostalgia our community has for their The North Face gear," said Mike Ferris, Vice President of Global Brand Management for The North Face. The installation, designed in collaboration with Grayscale Studio, Experience Research Lab and House of Sorcery and fabricated by Austin Custom CNC, is comprised entirely of recycled and post-consumer materials, as well as created with jackets from the brand's upcycled clothing program, The North Face Renewed, to convey how important it is to reuse jackets for future explorations and keep them in use for as long as possible. ![]() Each piece's unique story will showcase what these jackets have meant to the people who have worn them throughout the years. #Control joy division vostfr stream archive#Some of the stories within this experiential archive include those from The North Face athletes such as Alex Honnold, Jimmy Chin and Ingrid Backstrom designers Mark Erickson and Angelo Baque cultural icon and artist RZA, and many more. The "It's More Than a Jacket" experience will feature an installation comprised of used The North Face jackets and products on loan from brand partners ranging from athletes to designers, to consumers. On Thursday, October 6, a selection of stories behind some of the most iconic jackets and designs from The North Face will be on display in a unique, larger-than-life experience at the San Francisco Museum of Modern Art's First Thursday program. ![]() #Control joy division vostfr stream full#This will bring an initiative that began a year ago full circle by celebrating and heroing collected stories of exploration that were submitted by athletes, consumers, brand partners and lifelong The North Face aficionados alike to life. ![]() 4, 2022 /PRNewswire/ - The North Face today announced the launch of its Fall 2022 brand campaign, the second iteration of It's More Than A Jacket. Brand Celebrates the History and Heritage of its Jackets through an SFMOMA Experience and New Campaign Spot featuring GRAMMY Award-Nominated Artist Japanese BreakfastÄENVER, Oct. ![]()
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